More Than Myspace: Using Social Media To Market Products And Services

More Than Myspace: Using Social Media To Market Products And Services

There are no set-in-stone social media marketing rules, but you need to use some common sense when trying to generate traffic. Your efforts should focus on positively reinforcing your brand message. In order to do this, you must know your target audience. The below article will give you some tips on how to do so.

Monitor your competitors on social media sites. Spend a little time looking at what your top five competitors are doing out there in the social media world. Look at which social sites they are most active on, what kind of content they are publish, how many fans they have and how they promote their site and what they have to offer.

Before developing a specific social media marketing strategy, figure out which social networking site you want to use. Each social networking site works differently, so it is important that your strategy will work with the site you pick. For instance, on Facebook you can create a poll, unlike most sites.

If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites.

Take the initiative to follow your customers and reach out to them away from social media. If your customers have a blog and are posting about your company, engage with them and interact on their blog. Link to their content on your social media pages and this will encourage more people to follow you from the bloggers fan base.


Understanding the basics of social media marketing is an extremely important aspect if you wish to develop a company that will continue to grow. Getting an initial reaction from the online world is great, but for a company to be successful it needs to continue profiting. To begin your journey successfully, utilize the information that was shared with you in the previous paragraphs.

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